CarbonAI
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Communicate

  • Claims
  • Disclosures
  • Reporting
  • Greenwashing
  • Greenhushing

Communicate climate claims with confidence. Keep the evidence behind every message.

Review climate claims, disclosures, reports, and sustainability communications for substantiation, accuracy, regulatory context, and potential greenwashing or greenhushing risk before publication.

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Draft product page

“This product is climate neutral.”

Scope
Not stated
Emissions boundary
Not stated
Evidence attached
Credit retirements
CarbonAI reviewIllustrative
Potential issues
  • Broad product-level claim
  • Reliance on offsetting
  • Unclear emissions boundary
  • Insufficient supporting evidence

Suggested revisionSeparate the measured emissions footprint from carbon credit use, with clear scope and supporting evidence.

Potential issues for review. Not a legal conclusion.

Review before you publish.

Follow the same draft from initial review to a more precise, evidence-backed version.

Draft_Product_Page.docxIllustrative

This product is climate neutral. We offset all emissions from production and delivery, and we are committed to net zero by 2040.

Added
Draft received for review. Market and channel recorded: product page, EU.
Evidence
Product footprint report. Manufacturing emissions only.
“climate neutral”
Evidence
Credit retirement records. Linked to the product range.
“We offset all emissions”
Evidence
Net zero target. No interim milestones found.
“net zero by 2040”
Potential risk
Neutrality claim relies on offsetting.
Potential risk
Delivery emissions sit outside the footprint boundary.
Potential risk
Future target without delivery evidence.
Suggested revisionSeparate the emissions footprint from carbon credit use, define the emissions boundary clearly, and distinguish current evidence from future targets.

Revised wording“Our product footprint report currently covers manufacturing emissions. We separately retire verified carbon credits linked to the product range. Delivery emissions are not included in the current footprint boundary.”

See where communication risk can arise.

A structured review of communication risk, from unsupported or overbroad claims to omitted material context. It is not a legal determination.

A leaf split down the middle: one half green and healthy, the other half dry and brown
The goal is not more communication or less communication. It is more accurate communication.

What CarbonAI checks

Whether the claim applies to a product, activity, business unit, or the wider organization, and whether the evidence supports that scope.

In the illustrative climate neutral draft“This product is climate neutral” does not state an emissions boundary.

Review the claim in context.

CarbonAI reviews each communication against relevant regulations, standards, internal evidence, project intelligence, and external sources.

  • Consumer and product claims

    Websites, packaging, campaigns, product pages, and labels.

  • Corporate sustainability reporting

    Check whether statements align with reported evidence, targets, and performance.

  • Transition plans and climate targets

    Check whether forward-looking claims are supported by milestones, governance, delivery plans, and evidence.

  • Investor and regulatory communications

    Review disclosure language against relevant reporting standards, guidance, and supporting evidence.

  1. 1
    Applicable requirementsRelevant regulations, standards, and guidance for the market, audience, and channel.
  2. 2
    Internal evidencePolicies, transition plans, targets, performance data, and supporting documentation.
  3. 3
    Project and market evidenceCarbon project ratings, registry records, retirements, pricing, and market intelligence.
  4. 4
    CarbonAI analysisWhere the communication and supporting evidence align, diverge, or require further review.
  5. 5
    Recommended revisionMore precise wording with clearer scope, context, and supporting evidence.

Built for teams responsible for credible sustainability communications.

  • Sustainability teams

    Connect claims to targets, data, projects, and transition plans.

  • Legal and compliance teams

    Identify statements that may require closer review and surface the supporting evidence.

  • Marketing and communications teams

    Turn technical sustainability information into precise, supportable public language.

  • Reporting and investor relations teams

    Check consistency across reports, disclosures, investor communications, and external messaging.

CarbonAI supports evidence-based research and communications review. It does not provide legal advice.

Build stronger climate communications with evidence.

See how CarbonAI helps teams review claims, disclosures, reports, and sustainability communications against the supporting evidence before publication.

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